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Keyword Phrase News

New Exact & Phrase Matching Behavior: Early Findings
The broad modifier feature was rolled out in July 2010 in the U.S and was mostly aimed at scaling up those accounts not already using regular broad match type. Search marketers have to then build new broad keywords using “+” signs to effectively unlock the broad modifier feature.

5 Tips for Conducting Semantic Keyword Research
With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a [...]

5 Local Resources to Boost Your Local Rankings
Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in [...]

Accelerating Revenue Growth With Keyword Parity
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done.

AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare
Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms.

Latest News
SEARCH FOR: TIP: Enclose your search phrase with "double quotes" for an exact match. NO RESULTS FOUND: Please enter a keyword or phrase to search for.

How do I appeal to different types of clients?
We recently engaged an SEO specialist to help with keyword research before relaunching our website. However with time, Google Analytics and basic Adwords testing, we can see that our selected keywords are not resonating with our target market.

SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone's pond, and align your SEO with social, video, paid search, analytics, and other channels.

The Ties Between Emotional Design & SEO
Recently, one of my SEO colleagues contacted me to learn how website usability and SEO are related — more than what you can get from online reading. “I’m all for expanding my knowledge and agree this is the best place to focus,” he said.

Keyword Clustering for Maximum Search Profitability
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the highest ROI potential per sale by looking at your competition and search volume, and the tools you need to get it done.